Opinion

Sunday Schmooze // The non-reliability of the NRI acronym

We live in politically volatile times, so it was with a certain amount of circumspect glee that I noted a friend’s social media thread being stitched into a battleground. She — an Indian by birth, an American by naturalisation, and a badge-carrying Democrat — had posted a pro-Joe Biden comment, triggering off a war of […]

Sunday Schmooze // When going for gold has no silver lining

In the 1990s, when I graduated and was contemplating career choices, I had two options I could explore armed with an English Honours degree: advertising and journalism. Both were (allegedly) meant for those with a flair for writing, and I was made to believe I was in possession of that trait. Family members kept repeating: […]

Against the Tide // Tanishq Ad row: India needs a brand like Nike that’ll ‘Just Do It’

The controversy over an advertisement by Indian jewellery brand Tanishq shows us how broken we are. Tanishq put out an advertisement that promotes religious, cultural harmony and all hell broke loose in the troll republic. How dare Tanishq show anything that promotes love, mutual respect among communities? Boycott calls on twitter followed. Tanishq was branded […]

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