Tag: ASICS

ASICS launches Mind’s Best Friend campaign with dog influencer Felix, spotlighting dogs as top motivators for physical activity and mental health. Dubai: ASICS has shaken up the fitness world by signing viral sensation Felix the Samoyed as its newest global ambassador. As part of the Mind’s Best Friend campaign, the move celebrates dogs as powerful […]

ASICS announced the results of its inaugural Global State of Mind Index, which proves a direct positive link between exercise and mental health but uncovers the worrying potential impact of lower levels of activity in younger generations across the globe. The first of its kind global study, which tracks the mental state of 37,000 people […]