Tag: BookTok

The UK publisher Bloomsbury, known for publishing the Harry Potter books, revealed on Wednesday that sales were up 15% year over year to February 28 and profits were up 16%. The business seems to credit TikTok and the current macroeconomic hellscape as its two odd companions for its success. Nigel Newton, CEO of Bloomsbury, claims […]

Dubai: As the go-to hashtag for all content pertaining to books, reading, writing and everything in between, TikTok’s #BookTok continues to grow in popularity with over 77 billion views globally and one of the most popular hashtags on the platform. With book reviews, writing tips, plot reenactments of popular novels, and more, this corner of TikTok encourages and […]