Dubai: Rasasi Perfumes, a leader in luxury oriental fragrances, has achieved a groundbreaking milestone by merging the ancient allure of Agarwood—known as oud—with the limitless possibilities of the metaverse. Partnering with Gamitronics and powered by the PartyNite metaverse, Rasasi has introduced an immersive virtual environment that redefines how luxury fragrances are experienced in the digital […]
Faridah F Ajmal, the first Asian woman perfumer-turned entrepreneur, unveils the home grown unique oriental and French perfume collections, marks the occasion with a 10-Day Oudh Extravaganza and exclusive store launch. DUBAI: Faridah F Ajmal, a connoisseur of oriental perfumes who grew with the evolution of the perfumery industry in the GCC, has launched her […]
Dubai: If you find that your fragrance wears off quickly, chances are that you’re probably not applying it correctly. Finding the right scent is one thing but making sure you make the most of it is an entirely different art. Yes, there is in fact a right and a wrong way to spritz on your […]
DUBAI: Eurofragance has introduced a unique sustainable perfume made from wood waste L’ me du Bois™ at Beautyworld Middle East in Dubai, one of the world’s leading beauty trade shows. This new perfumery ingredient is significant as it is made from wood waste that has been naturally upcycled into a precious raw material. This new […]
