GCC Families Embrace “Soft Summering” for Slower, Intentional Travel
Dubai: A new travel trend is quietly reshaping how families across the GCC approach the season: “soft summering.” This movement, centered on slower rhythms and meaningful togetherness, is gaining momentum, mirroring a broader shift in what travelers value most. According to Hilton’s official 2025 Travel Trends report, nearly half (45%) of UAE residents now prioritize […]

