myAster introduces myBeauty Lens, an AI-powered skin analysis and personalised skincare feature, enhancing beauty tech offerings in the UAE.
DUBAI: myAster, the UAE’s leading health, beauty and wellness superapp, has launched an innovative AI-powered feature — myBeauty Lens — offering advanced skin analysis and tailored skincare recommendations directly through the app. The new feature aims to revolutionise how users in the region manage their skin health by combining real-time environmental data with deep skin diagnostics.
Using computer vision, myBeauty Lens analyses over eighteen key skin metrics and one hundred sub-metrics, including facial texture, tone, pigmentation, and more. Users simply input their skin type and key concerns — such as acne, fine lines, or uneven tone — and the tool generates a complete skincare routine. Unique to the UAE, the app also takes local climate factors like humidity, temperature, and pollution into account.
The output is a fully customised morning and evening skincare regimen with direct in-app product ordering, ensuring a seamless wellness journey for users. Speaking on the launch, Nalla Karunanithy, CEO – Digital Health & Omnichannel at Aster DM Healthcare, shared: “myBeauty Lens empowers users to make informed skincare choices, combining AI with the user-friendly myAster experience. It marks a step forward in our vision to offer smart, personalised wellness for every user.”
The feature strengthens myAster’s leadership in the region’s digital wellness space, now offering everything from teleconsultations and pharmacy services to skin and beauty tech. Its rapid 60-minute Express delivery service, recently expanded across four additional Emirates, adds even more convenience.
With myBeauty Lens, Aster reaffirms its commitment to smart technology and personalisation, helping users achieve optimal skin health with ease and precision.
