Crossword Bookstores debuts its first international store at Dubai’s Silicon Central Mall, bringing books, culture, and community to the UAE.
DUBAI: India’s most iconic bookstore chain, Crossword Bookstores, has officially made its international debut with the opening of a flagship store in Dubai. The launch at Silicon Central Mall in Dubai Silicon Oasis marks a major milestone in the brand’s three-decade journey and sets the stage for future global expansion.
Having built a trusted reputation across India with more than 120 stores in 40 cities, Crossword now brings its literary legacy to a diverse UAE audience. The new 3,000 sq ft flagship offers a carefully curated collection that blends international bestsellers, Arabic literature, children’s favourites, and cultural titles. The store also features premium stationery, educational toys, and curated gifts, positioning itself as a destination for readers, families, and gift-seekers alike.
Aakash Gupta, CEO of Crossword Bookstores, said: “Crossword’s first international chapter opens in Dubai, a city that celebrates culture and diversity. This store embodies our vision to enrich lives through the power of books, offering readers not just shelves of stories, but an inspiring destination for discovery, dialogue, and connection.”
Designed with warm oak wood finishes, neutral palettes, and an open layout, the store offers an inviting environment for leisurely browsing and discovery. With its thoughtful design and emphasis on experience, the store aligns perfectly with Dubai’s reputation for cultural and lifestyle-driven retail.
The launch comes amid a period of expansion for Crossword, with plans to grow to more than 150 stores by the end of 2025. Dubai’s cosmopolitan character, thriving book community, and celebration of diversity made it the natural choice for the chain’s first step into international markets.
Looking ahead, the store is set to host a vibrant calendar of community events including author meet-and-greets, children’s storytelling sessions, book clubs, workshops, and open mic nights, reaffirming Crossword’s mission to foster a culture of reading and dialogue.
This new flagship marks not only the extension of Crossword’s physical footprint but also the start of an international literary journey, reinforcing its vision to share the joy of reading without borders.
