PizzaExpress UAE introduces PE Club, a new loyalty WebApp offering instant rewards, Dough Points, and exclusive dining perks across all UAE outlets.
DUBAI: PizzaExpress UAE has unveiled its new PE Club, a loyalty Progressive WebApp designed to make every dining experience more rewarding through instant benefits, Dough Points, and exclusive member offers. The launch reinforces the brand’s focus on digital innovation and customer engagement across its nine UAE outlets.
The PE Club Loyalty Program allows guests to earn rewards from their very first order. Once registered, members instantly receive a 25% welcome discount and a complimentary dessert as part of the launch offer. Beyond that, users can collect Dough Points for every spend, which can be redeemed for meals, treats, or curated dining experiences at any PizzaExpress UAE location.
“Our vision has always been to make dining memorable,” said Prashanth Menon, Regional Director – MENA, PizzaExpress. “With PE Club, we’re deepening that promise — rewarding our guests instantly and consistently, while using technology to make every interaction more personalised and seamless.”
The WebApp’s user-friendly design ensures quick registration and real-time tracking of points and offers. Members also gain access to exclusive seasonal promotions, members-only experiences, and special events, all integrated into one platform.
Available for sign-up since September 2025, PE Club is part of PizzaExpress UAE’s broader digital transformation strategy, aligning with its global goal of reaching 1,000 restaurants worldwide by 2030. The brand continues to lead in customer engagement, with over 3 million loyalty members globally through its digital programs.
PizzaExpress UAE remains one of the country’s most popular casual dining destinations, known for its Dough Balls, Sloppy Giuseppe, and American Hot pizzas. The new PE Club adds another layer to the brand’s “pizza means showtime” philosophy — offering diners value, fun, and delicious rewards every visit.
