talabat’s new campaign #GetTarektogopro turns everyday skepticism into discovery, promoting the full value of talabat pro beyond free delivery.
DUBAI: talabat is inviting the UAE to take on a mission—convince ‘Tarek’ to go pro. Through its latest talabat pro UAE campaign, the popular delivery platform is launching #GetTarektogopro, a bold, witty movement that aims to turn everyday skeptics into pro believers.
Tarek, the fictional friend who “just doesn’t get it,” represents the reluctant user we all know—someone who avoids subscriptions and questions convenience. With humour, relatability, and cultural insight, talabat is flipping that doubt into discovery.
The campaign reminds customers that talabat pro isn’t just about free delivery. It’s about smarter living with access to exclusive restaurant deals, seamless grocery deliveries, and perks like Bolt discounts and DineOut offers—all under a subscription that pays off across multiple aspects of daily life.
Subscribers can enjoy:
- Free delivery from thousands of restaurants, talabat mart, grocery outlets, and pharmacies
- Exclusive discounts on food and essentials
- Lifestyle perks and DineOut benefits across the UAE
- 24/7 pro support and guaranteed on-time delivery
Launched in October 2025, the talabat pro UAE campaign is being amplified across billboards, radio, influencers, CRM channels and social media. With storytelling that’s intentionally self-aware and comedic, the campaign positions talabat pro as an upgrade worth considering—especially for students, young professionals, and busy families.
As talabat expands its ecosystem of lifestyle and delivery services, the #GetTarektogopro campaign becomes more than a promotion—it becomes a relatable call to action. Whether for groceries, meals, or just a smoother day, the pro experience is all about value, ease, and those small wins that add up.
