Sharjah: The Sharjah Old Cars Club (SOCC) has launched a new five-year strategic plan aimed at solidifying its position as a leading institution in the vintage car industry. This plan underscores the club’s dedication to preserving automotive culture and heritage while nurturing enthusiasm for this timeless hobby.
SOCC’s vision highlights leadership, sustainability, and the cultural importance of vintage cars, aspiring to make Sharjah a global hub for enthusiasts. The strategic plan outlines key directions including community happiness, heritage preservation, and innovation. Targets include achieving 100% customer satisfaction, maintaining 95% service quality, achieving full digital transformation, and increasing club membership annually by 15%.
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To achieve these goals, SOCC will implement initiatives to enhance member experiences through improved service quality, efficiency, and responsiveness. They aim to create a unified platform for easy access to services and enhance communication through various channels.
Dr. Ali Ahmed Abu Al-Zoud, President of SOCC, emphasized, “Our strategy aims to establish the club as a global leader in vintage cars, aligning with the vision of H.H. Dr. Sheikh Sultan bin Muhammad Al Qasimi, Ruler of Sharjah. We aim to integrate innovation and creativity, celebrating vintage cars as a global cultural heritage.”
SOCC’s strategy includes enhancing its corporate identity, promoting innovation, and digitizing services to attract more enthusiasts. The club hosts events, competitions, and promotes vintage cars as cultural assets. It aims to uphold international standards, nurture Emirati talent, and enhance sports tourism through partnerships and community initiatives.
The focus is on developing sports infrastructure to meet global standards, discover talents, and achieve sporting excellence while ensuring visitor safety and satisfaction.
