Bond fans call out Prime Video for digitally scrubbing guns from classic 007 posters, leaving our favourite spy looking… oddly unarmed.
Even James Bond isn’t safe from a Photoshop makeover. Prime Video found itself dodging digital bullets this week after eagle-eyed fans spotted something off about the posters in its 007 movie collection: the guns were gone. Yep, Bond — the man with a licence to kill — was suddenly posing like a confused mime.
Notice in these Amazon #JamesBond digital posters they’ve removed all the guns and given awkward poses?
— Chris (@GelNerd) October 2, 2025
Welcome to a world where promoting James Bond 007 needs to be done without his sidearm. pic.twitter.com/3NGkxXShcn
To mark James Bond Day on October 5, Amazon rolled out new promo posters for classics like Dr. No, GoldenEye, Spectre, and A View to a Kill. But instead of Bond holding his iconic Walther PPK, he was serving “awkward guy at a wedding photo booth” energy — empty-handed, stiff-armed, and seriously under-armed.
Naturally, the internet noticed. Fans took to X (formerly Twitter) with burning comments like, “They digitally removed the guns from the posters on Amazon Prime. The snowflakes don’t belong anywhere near 007.”
This is a terrible sign of what’s to come from James Bond 007 at Amazon. They digitally removed the guns from the posters on Amazon Prime. The snowflakes don’t belong anywhere near 007. pic.twitter.com/Nnu7d7yjqV
— Comics Cuts (@ComicsCuts) October 3, 2025
One user nailed it: “Honestly, it’s so pathetic” Touché.
James Bond movies are back on Amazon Prime.
— Mac (@Wenclair007LFC) October 3, 2025
On the surface, these posters look good. But @amazon have edited out the guns held by the actors in some of them e.g. Connery and Dr. No.
Why? Honestly, it's so pathetic. May as well censor out the words Gun, Die, Octopussy and Kill. pic.twitter.com/NFCaPLcf0R
For decades, the gun has been as essential to Bond’s brand as tuxedos, gadgets, and dry one-liners. Removing it from the poster is kind of like Photoshopping the Batmobile out of Batman. Or giving Indiana Jones a squirt gun.
The backlash was swift — and so was Amazon’s response. Within days, the mysteriously gunless posters disappeared from Prime Video, quietly replaced with screenshots from the films themselves. No martini, no explanation.
Amazon removed the guns from key art used on every James Bond film on Prime -ostensibly to provide a unified look for the series on streaming. Alas, removing the weapons left 007 in some awkward poses.
— Bleeding Fool (@BleedingFool) October 3, 2025
What does this portend about Amazon MGM's handling of Bond?
h/t @SpyHards pic.twitter.com/jN2FGEDKI9
The franchise, now under Amazon MGM Studios, is prepping its next chapter with director Denis Villeneuve reportedly on board. So here’s hoping Bond’s next mission won’t involve surviving poster edits and awkward hand poses.
Until then, Bond fans are left wondering: Who airbrushed it better — Amazon or Q?
