ATM 2026 in Dubai will spotlight ultra-luxury travel innovation through tech, sustainability, and exclusive experiences with its new Ultra Luxury Lounge.
DUBAI: The Arabian Travel Market (ATM) 2026 is set to redefine the future of ultra-luxury travel by launching the ATM Ultra Luxury Lounge — an exclusive space where high-net-worth individuals and global luxury brands will converge. Held from 4–7 May 2026 at the Dubai World Trade Centre, this 33rd edition will explore how innovation, cultural authenticity, and hyper-personalisation are reshaping the elite travel landscape.
Under the theme ‘Travel 2040: Driving New Frontiers Through Innovation and Technology’, ATM 2026 reflects the regional shift from luxury defined by opulence to one focused on meaning, privacy, wellness, and sustainability. The Ultra Luxury Lounge will showcase innovations in private aviation, superyachting, and lifestyle design—sectors witnessing record growth among Middle East-based ultra-high-net-worth travellers.
According to Fortune Business Insights, the global luxury travel market is set to rise from US$2.7 trillion in 2025 to US$4.8 trillion by 2032, driven by demand for personalised, tech-enabled, and culturally immersive experiences. Supporting this shift, the Ultra Luxury Lounge will feature an exclusive appointment programme, enabling luxury travel buyers to connect with the world’s leading brands.
“Ultra-luxury travel is no longer about just premium accommodation,” said Danielle Curtis, Exhibition Director ME, ATM. “Today’s elite travellers are seeking transformation through purpose, wellbeing, and conscious design. The Middle East is playing a leading role in shaping this next chapter of experiential travel.”
The ATM 2026 event will highlight high-end brands like Mandarin Oriental, Four Seasons, One & Only, and the Jumeirah Group, as well as emerging destinations such as Mauritius and the Maldives. Major regional projects—Cheval Blanc Dubai, Bvlgari Mansions Abu Dhabi, and Red Sea developments in Saudi Arabia—will be prominently featured, reflecting the GCC’s central role in global luxury tourism.
Research from the ATM Travel Trends Report 2025 and Tourism Economics confirms that travellers from the Middle East spend 50% more per trip than the global average, with outbound luxury travel growing twice as fast as the global rate. This positions the region not just as a luxury destination, but as a dynamic source market influencing global travel evolution.
The ATM Ultra Luxury Lounge is part of a broader transformation across the event, which includes IBTM@ATM for business travel and MICE, as well as ATM Travel Tech and a new Tech and Innovation Hub. Together, these features aim to redefine how destinations and travel brands engage with new traveller segments seeking not just experiences, but transformation.
