SHARJAH: The second edition of the Emirates Perfumes and Oud Exhibition began yesterday at Expo Centre Sharjah and will run until 13th October.
The event is organised by Expo Centre Sharjah with support from the Sharjah Chamber of Commerce and Industry (SCCI). This year’s exhibition features 100 exhibitors and showcases over 500 top local and global perfume brands, doubling the number of exhibitors from the first edition.
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Abdallah Sultan Al Owais, Chairman of SCCI, officially opened the exhibition, joined by other board members, industry leaders, and executives from prominent perfume brands. Attendees, including industry experts and guests, toured the exhibition spread over 8,000 square meters, exploring new perfume products and innovations.
One highlight of the event is the “Emiratis for Ouds and Perfumes” pavilion, where Emirati entrepreneurs and young professionals display premium fragrances. This platform promotes local talent and entrepreneurship in the fragrance industry.
Al Owais highlighted the Chamber’s dedication to supporting the perfume sector, recognizing its importance to the broader retail market. He mentioned that specialised events like this exhibition help local perfume brands connect with international markets and support the industry’s growth in the UAE and the Gulf region.
Saif Al Midfa, CEO of Expo Centre Sharjah, noted that the exhibition is expected to attract thousands of perfume manufacturers, traders, and enthusiasts. It offers visitors a chance to experience the latest perfumes and oriental fragrances while providing exhibitors with a platform to showcase their latest innovations.
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This edition builds on the success of the first and reflects strong confidence in Expo Centre Sharjah’s leadership in hosting specialised exhibitions. The event also serves as a meeting point for global perfume manufacturers and distributors to form business partnerships.
