Tesla launched in India this July, but with prices over ₹60 lakh (AED 266,000), the EV brand has received just 600 bookings—far below its 2,500-car goal.
Mumbai: Tesla’s grand entry into the Indian market has not gone as planned. Since its launch in mid-July 2025, the electric carmaker has managed just over 600 bookings across the country—far short of the expected 2,500.
With prices starting above ₹60 lakh (AED 266,000), Tesla cars are proving too expensive for many Indian buyers. Most electric vehicle (EV) sales in India happen around ₹22 lakh (AED 97,500), making Tesla a luxury option in a cost-sensitive market. On top of that, import duties as high as 110% have made even the base Model Y hard to afford.
Tesla showrooms in Mumbai, Delhi, Pune, and Gurugram have seen good visitor traffic, but that interest hasn’t translated into strong sales. Due to low demand, Tesla is now planning to deliver only 350 to 500 cars this year. The first batch of these vehicles will arrive from Tesla’s factory in Shanghai by September.
Industry experts say Tesla’s India journey is off to a slow start, and the pricing is a major reason. While the brand enjoys global popularity, Indian EV buyers are looking for value and affordable running costs—something Tesla may need to address.
Tesla is already facing stiff competition and slowing demand in China and the US. The soft response in India adds to the challenges for Elon Musk’s global EV push.
For Tesla to succeed in India, experts believe local assembly, lower prices, and better incentives will be key.
