Highlander and Tokyo Talkies enter the UAE market through a strategic partnership with Rapheal Lifestyle, launching three flagship stores in the Middle East.
Dubai: Indian fashion powerhouses Highlander and Tokyo Talkies are making a stylish entry into the Middle East, launching three flagship stores in the UAE in collaboration with Rapheal Lifestyle. The move marks a strategic milestone for Brand Studio Lifestyle Pvt. Ltd., which owns both labels.
The three new stores—located in BurJuman Mall (Dubai), Mega Mall, and Sahara Centre (Sharjah)—officially opened on 30th July with cricket star Sanju Samson, brand ambassador for Rapheal Lifestyle, doing the honours.
After rapid domestic growth with 37 stores launched in just nine months across India, Brand Studio Lifestyle is now going global. The UAE debut forms part of a broader omnichannel strategy that includes seven additional stores planned by March 2026, supported by a strong partnership with UAE-based Rapheal Group.
Highlander and Tokyo Talkies together have sold over 30 million units across India. Known for offering 800 new styles every month, the brands are backed by a robust supply chain of 200 vendor partners and a 300,000 sq. ft. logistics centre—enabling fast, data-driven fashion.
Rapheal Lifestyle’s CEO, Rapheal Pozholilparambil, sees this collaboration as more than a retail move. “We’re creating a lifestyle experience that’s affordable, expressive, and global,” he said.
Brand Studio CEO Shyam S Prasad added, “This isn’t just expansion—it’s the export of bold Indian fashion identity to the world.”
With plans to venture into fast commerce, fragrances, and curated global luxury labels, the brands’ UAE entry is only the beginning of their international journey.
