Liali Fine Jewellers celebrates 25 years with a boutique redesign at Mall of the Emirates and festive Diwali Blockbuster offers featuring complimentary gold coins.
DUBAI: Liali Fine Jewellers, one of the UAE’s most trusted luxury jewellers, has unveiled its newly redesigned flagship boutique at Mall of the Emirates, marking a vibrant new chapter in its 25-year journey of elegance, craftsmanship, and innovation.
More than just a makeover, the boutique reimagines the Liali experience — from refined design and warm lighting to curated displays that reflect both heritage and contemporary spirit. The relaunch represents a celebration of Liali’s evolution from a single-store enterprise into a brand admired across the UAE for its personalised service and enduring style.
“Over the past 25 years, our journey has been defined by trust, innovation, and a deep appreciation for craftsmanship,” said Anuraag Sinha, Managing Director of Liali. “With this new boutique concept, we reimagined what modern luxury means — creating spaces that inspire and connect emotionally with our customers.”
Coinciding with Diwali 2025, Liali has also introduced its Diwali Blockbuster Campaign, showcasing exclusive collections that blend traditional artistry with a contemporary twist. To add sparkle to every festive purchase, the jeweller is offering complimentary gold coins — ranging from 1/2 gram to 3 grams — based on purchase value.
- AED 4,000–8,000: 1/2 Gram Gold Coin
- AED 8,001–12,000: 1 Gram Gold Coin
- AED 12,001–15,000: 2 Gram Gold Coin
- Above AED 15,001: 3 Gram Gold Coin
“At Liali, we have always understood that Diwali is a time of joy and togetherness. Our collections are crafted to celebrate those moments,” added Sinha.
This reopening also celebrates Liali’s 25th anniversary, alongside the 20th anniversary of Mall of the Emirates — a poetic synergy that reflects Dubai’s rise as a global luxury retail destination. With recent store openings in Nad Al Sheba Mall, Motor City, and Al Hamra Mall in Ras Al Khaimah, Liali continues to reaffirm its legacy of elegance and emotion-infused jewellery.
