At IFA 2025 in Berlin, TCL showcased its latest display tech, human‑centric AI innovations, the global debut of TCL NXTHOME™, and sustainable materials—aligning innovation with the Olympic spirit.
Berlin — At IFA 2025, TCL delivered a compelling showcase under its “Inspire Greatness” theme—highlighting next‑generation audiovisuals, AI‑powered appliances, smart devices, and eco‑friendly design that together elevate everyday living through bold innovation and premium aesthetics.
Central to the exhibit was TCL’s 2025 flagship QD‑Mini LED TV, the C8K Premium, featuring a CrystalGlow WHVA panel, Virtually ZeroBorder design, advanced QLED imaging, and Audio by Bang & Olufsen—all converging to deliver front‑row immersion for viewers. Building on its leadership since 2019, TCL’s evolving QD‑Mini LED technology combines precise backlighting with QLED for OLED‑class contrast, vivid colors, high peak brightness, longevity, and efficiency—ideal for ultra‑large TVs, with a lighter environmental impact.
Expanding beyond TVs, the 57R94 Dual 4K ultra‑wide monitor debuted, delivering immersive visuals suited for gaming and multitasking. In audio, TCL introduced the Z100 Wireless Free Sound Speaker, which, when paired with TCL TVs supporting Dolby Atmos FlexConnect, lets users customise speaker setup—and announced upcoming Dolby Vision 2 support to further enhance viewing.
TCL’s Eagle Lab Turing Platform powered human‑centric AI across its portfolio—from TVs and refrigerators to air conditioners and smartphones. The FreshIN 3.0 Air Conditioner offers AI Health, Voice Control, AI Energy Saving, and QuadruPuri purification. The T‑Fresh built‑in refrigerator ensures hygienic storage and easy access to chilled snacks. The SuperDrum washer‑dryer pair, equipped with smart Wi‑Fi connectivity and Auto Dose tech, allows seamless laundry management.
TCL also unveiled AiMe, the world’s first modular AI companion robot, offering lifelike expressions and interactivity—making its European debut at IFA.
Underlining its Olympic partnership, TCL infused the booth with sports‑themed elements and an interactive Winter Olympics zone featuring mascots Milo and Tina. It also spotlighted Team TCL, the support programme launched for its Olympic participation.
The global debut of TCL NXTHOME™ showcased a fusion of smart living and artistry—featuring collaborations with Audio by Bang & Olufsen, Roche Bobois, Chris Lefteri Design, Castelli 1938, and Alcantara. From smart kitchen appliances to cinematic audio, creative gaming zones, and restful bedroom setups, NXTHOME™ redefines modern living where innovation meets design.
On sustainability, TCL introduced ECORA™, a breakthrough material upcycling ceramic waste from traditional Chinese porcelain into durable, eco-friendly composites—highlighting TCLGreen’s sustainable design commitment. Additionally, TCL’s SunPower Home Energy Solutions integrate solar panels, battery storage, EV charging, and climate control—forming a smart, app‑managed energy ecosystem.
Through edge‑to‑edge visuals, AI‑driven smart living, and sustainable systems, TCL’s IFA 2025 portfolio resonates with its vision: to inspire greatness, connecting global audiences via innovation that enriches life at home and beyond.
