Aligned Automation partners with Ferrari racer Diana Pundole to merge AI analytics with motorsport, supporting her Middle East racing tour.
DUBAI: In a bold intersection of data intelligence and high-speed competition, Aligned Automation has announced a strategic alliance with Indian Ferrari racer Diana Pundole, marking a first-of-its-kind collaboration that merges enterprise-grade analytics with motorsport performance. The partnership was unveiled at Taj Exotica, Dubai, where Diana revealed her Ferrari 296 Challenge car bearing the Aligned Automation Diana Pundole branding.
A leader in AI-driven business transformation, Aligned Automation is applying its data science expertise to racing, capturing real-time telemetry from Diana’s car during her 2025–2026 Middle East Ferrari Challenge Series. By analysing gigabytes of racing data per event, the team will help optimise Diana’s on-track performance while demonstrating how AI delivers measurable outcomes in time-sensitive environments.
CEO Nitin Ahuja stated, “At Aligned Automation, we don’t just sponsor speed—we engineer it. Diana’s journey represents a fusion of talent and technology, where every millisecond matters. This partnership highlights how data intelligence can redefine high-performance outcomes, whether on the racetrack or in enterprise environments.”
As the first Indian woman to race for Ferrari, Diana Pundole’s debut tour includes key stops across the region, including:
- Abu Dhabi: 8–9 November 2025
- Bahrain: 19–20 December 2025
- Jeddah: 16–17 January 2026
- Qatar: 6–7 February 2026
- Dubai: 4–5 April 2026
With planned test days and corporate activations, the partnership also serves as a market entry signal for Aligned Automation’s operations across the GCC, aligning with UAE Vision 2031 and Saudi Vision 2030.
The Aligned Automation Diana Pundole alliance is more than marketing—it’s a demonstration of how AI and analytics can deliver results in real-time, high-pressure scenarios. It also reflects the growing convergence between enterprise innovation and individual excellence, with Diana as the face of fearless, data-powered progress.
