Dubai: Dubai Racing Club (DRC) has partnered with global technology leader Zoho Corporation as its exclusive technology partner for two years. This collaboration aims to revolutionise DRC’s operations, enhancing its world-renowned events like the Dubai World Cup and improving visitor, participant, and staff experiences.
With Zoho One, Zoho’s all-encompassing suite of digital solutions, DRC will digitise event management processes, including ticketing, logistics, customer relationship management (CRM), and accreditation. His Excellency Ali Al Ali, DRC CEO, highlighted the significance of this partnership: “Technology is central to our vision of positioning Meydan as one of the most advanced racecourses globally.”
Zoho will support the DRC in critical areas such as simulcasting, parking, order management, and VIP stand navigation. Its CRM tools will deliver a personalised ticketing experience, while real-time analytics dashboards will provide operational insights to optimise event performance.
Zoho’s Associate Director, Prem Anand Velumani, expressed excitement about the partnership, stating: “This collaboration showcases Zoho’s ability to enhance operations and guest experiences, aligning DRC with the best in global equestrian sports.”
The partnership also focuses on guest accessibility and operational efficiency. Zoho’s mobile applications will simplify communication and streamline services across platforms. The innovative tools will help DRC set new benchmarks in event coordination and visitor engagement.
As DRC gears up for its next event at Meydan Racecourse on November 22, 2024, the partnership with Zoho marks a step forward in integrating advanced technology into equestrian sports. This collaboration ensures DRC remains a global leader in hosting prestigious equestrian events, blending tradition with cutting-edge innovation.
