DAVOS: e&, a global technology leader, has been crowned the “World’s Fastest Growing Brand” by Brand Finance in their Global 500 Brand 2025 report. Announced during the World Economic Forum, the accolade highlights e&’s exceptional eight-fold brand value increase, reaching a record US$15.3 billion.
This achievement stems from a three-year transformation consolidating the iconic “Etisalat” brand into e&’s unified identity. The company’s investments, exceeding US$20 billion, include strategic acquisitions like PTCL in Pakistan, Mobily in Saudi Arabia, and a controlling stake in PPF Telecom Group’s service and infrastructure businesses.
e& also boasts a 13% consolidated organic growth rate and an AAA Brand Strength Index (BSI) rating, scoring 84.6 out of 100. These accomplishments rank e& among the Top 10 Most Valuable Telecom Brands globally.
Launched as part of a bold strategic vision, e& has swiftly evolved into a technology powerhouse with five distinct business verticals, enabling innovation and empowering 38 countries. Its ecosystem focuses on driving growth, creating opportunities, and fostering a connected future.
Notably, e& absorbed “etisalat by e&” into its brand, boosting its position and increasing its portfolio value by 700% year-on-year. This effort also earned the company the title of UAE’s most valuable brand in 2024, as recognised by Kantar BrandZ.
Adding to this, Hatem Dowidar, e&’s Group CEO, was named “Telecom Guardian of the Year” for the third consecutive year, ranking 39th overall and first in the telecom sector in the 2025 Global 500 rankings.
With a vision transcending telecommunications, e& continues to redefine technology’s role in empowering communities, cementing its status as an innovative and forward-looking brand.
