DUBAI: Epson, a leading name in visual and printing technology, has announced a high-profile partnership with international music icon Shakira as the brand’s official ambassador for the Middle East, Türkiye, Africa, Central and West Asia (META-CWA) region. This strategic collaboration is part of Epson’s new “Imagine New Possibilities” campaign, aimed at empowering the next generation through technology that nurtures creativity, imagination and achievement.
The partnership with Shakira — a Grammy-winning artist, entrepreneur, philanthropist and UNICEF Goodwill Ambassador — reflects Epson’s commitment to advancing education, accessibility, and hands-on innovation. With her global influence and strong advocacy for youth development, Shakira perfectly aligns with the brand’s mission to make meaningful technology available to students, entrepreneurs, educators, and families across the region.
As part of the campaign, Shakira will appear in a series of digital and educational initiatives across multiple platforms. These will include interactive content, retail experiences, and outreach efforts that encourage young people to embrace their creative potential using Epson’s cutting-edge visual and print solutions.
Natalie Harrison, Marketing Director at Epson META-CW Asia, expressed enthusiasm for the partnership, stating: “At Epson, we believe in the power of creativity to shape the future. Shakira’s passion for education and bold creative vision make her an ideal ambassador to help us inspire and enable the next generation to dream big.”
Shakira’s involvement marks a continuation of Epson’s global ambassador partnerships and enhances the brand’s outreach in key emerging markets. The collaboration officially launched on 1 July, spotlighting shared values of innovation, expression and empowering change through technology.
