DUBAI: Brand Dubai, the creative arm of the Government of Dubai Media Office, has just launched a new guide called ‘Dubai’s Summer Essentials’ as part of their ongoing #DubaiDestinations campaign. This guide is all about showcasing local businesses that can enhance your summer experience, from great food for gatherings to stylish beachwear.
Khawla Al Hashimi, Senior Officer for Creative Projects at Brand Dubai, explained, “Our ‘Dubai’s Summer Essentials’ guide is our third interactive summer guide. It’s a way for residents and visitors to discover a range of fantastic local businesses featured in our ‘Proudly from Dubai’ network. This initiative aims to support and promote promising homegrown businesses.”
She added, “The guide features a handpicked selection of businesses offering delicious food and drinks, specially curated for summer gatherings. Think speciality coffees, mouthwatering sandwiches, and irresistible sweet treats—all packed beautifully for your enjoyment. We’ve also highlighted businesses offering trendy summer fashion to keep you stylish throughout the season.”
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The #DubaiDestinations summer campaign celebrates what makes Dubai such a sought-after destination this time of year. It brings together stories and recommendations from various creatives and stakeholders, showcasing Dubai’s vibrant leisure activities, dining spots, adventures, and family-friendly attractions.
To spread the word, the campaign is making waves across digital platforms, broadcast channels, print media, and outdoor ads, ensuring it reaches both local residents and international visitors. Brand Dubai is collaborating closely with partners and the creative community to make this campaign a success.
Available in English and Arabic, the guide can be viewed on the following link: https://dubaidestinations.ae/-/media/2024/july/19-07/01/dubais-summer-essentials.pdf
