La Mer to be demolished and rebranded as J1 Beach
Dubai: Merex Investment has announced the redevelopment of La Mer South, which will be named, “J1 Beach”, with the addition of three brand new beachfront experiences – Gigi Rigolatto, Bâoli and Sirene Beach by Gaia – as well as ten other upscale restaurants. J1 Beach will become a first-of-its-kind flagship beach resort destination in the […]
