SHARJAH: With Pink October marking Breast Cancer Awareness Month, the American University of Sharjah (AUS) is actively participating in nationwide efforts to increase awareness and promote screenings. Throughout the month, AUS will host events in support of campaigns like the Pink Caravan and the National Cancer Control Plan.

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On October 16, AUS held its Pink October breast cancer awareness event, “Pink Fest,” organized by the School of Business Administration (SBA). The event highlighted the importance of early detection and featured a fashion and jewelry show with designs from the AUS community. Jewelry was provided by Dusoul by Dhamani, while designs came from SBA students and UAE-based designers. Proceeds from a silent auction went towards funding cancer research at AUS, in partnership with Al Jalila Foundation.

The foundation’s CEO praised the event, noting that community partnerships are key in raising awareness and generating funds for cancer research. He expressed gratitude for AUS’s contributions to the cause and its ongoing commitment to improving the lives of breast cancer patients.

Pink Fest also offered free breast cancer screenings, courtesy of Thumbay Group, to promote prevention and early detection. The Dean of SBA, Dr. Narjess Boubakri, thanked the students and partners for their dedication in making the event a success and raising awareness and funds for research.

In addition to this, the College of Engineering (CEN) hosted its own Pink Month Awareness event, featuring research on breast cancer. A keynote presentation by Dr. Ghaleb Husseini discussed advances in making chemotherapy more humane, while Dr. Salam Dhou spoke about the role of AI in early detection.

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AUS University Health Services also supports Breast Cancer Awareness Month with free consultations, discounted mammogram screenings, and education on self-examinations, aiming to empower the community with knowledge and access to preventive care.