Sharjah will host the 56th Watch & Jewellery Middle East Show in September 2025, featuring 1,800 designers and 500 exhibitors from 21 countries.
Sharjah: The 56th edition of the Watch and Jewellery Middle East Show will return to Expo Centre Sharjah from 24 to 28 September 2025, bringing together over 1,800 global designers and more than 500 exhibitors from 21 countries. Organised with the support of the Sharjah Chamber of Commerce and Industry, the event remains the region’s most prestigious gold and jewellery trade exhibition.
Spanning 30,000 square metres, this edition will showcase the finest in luxury gold, diamond, gemstone, and timepiece designs, alongside the latest global fashion trends in jewellery. High-end brands and designers from the UAE, India, Italy, Turkey, Japan, China, Russia, the United Kingdom, and the United States are set to participate, along with first-time exhibitors from Australia, Pakistan, and Myanmar.
The previous edition recorded AED 105 million in sales and attracted 87,000 visitors from 106 countries, demonstrating the event’s powerful role as a strategic business platform. It also welcomed 1,400 trade professionals from 63 nations, strengthening its international standing in the jewellery sector.
Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah, said the exhibition has evolved into a key driver of specialised trade activity in the emirate. He noted that the event provides unique opportunities for entrepreneurs, investors, and industry leaders to connect, innovate, and explore market trends.
National pavilions from India, Singapore, Thailand, and Italy will headline this year’s edition, with the Italian delegation featuring over 50 exhibitors. The exhibition will also offer a full calendar of workshops and industry forums aimed at promoting best practices in jewellery manufacturing and supporting professional development.
The show will be open to the public daily, from 1:00 PM to 10:00 PM, and from 3:00 PM on Fridays. Visitors can expect exclusive product launches, creative showcases, and one-of-a-kind collections that reflect the pulse of the global jewellery industry.
