DSS 12-Hour Sale returns on 18 July with 90% discounts, prizes, and cashback at Majid Al Futtaim malls across Dubai.
Dubai: Dubai Summer Surprises (DSS) 2025 launched the DSS 12-Hour Sale with a bang on 18 July, kicking off the Great Dubai Summer Sale (GDSS) in style. Held from 10am to 10pm, the one-day-only mega event brought savings of up to 90 per cent at Mall of the Emirates, City Centre Mirdif, City Centre Deira, City Centre Me’aisem, and My City Center Al Barsha.
Over 100 local and international brands participated, offering unbeatable prices on fashion, electronics, home goods, groceries, and beauty products. Shoppers seized the opportunity to upgrade wardrobes, refresh living spaces, and stock up on essentials—making it one of the season’s most anticipated retail events.
In addition to remarkable savings, shoppers who spent AED 300 or more at select malls enjoyed instant prize wheel rewards, plus 5% cashback on fashion, accessories, and F&B purchases through the SHARE app. At Mall of the Emirates, the rewards got even better with up to 20X SHARE points for spends of AED 2,000 or more.
The DSS 12-Hour Sale also marked the start of the GDSS Shop, Scan and Win promotion, running until 10 August. Shoppers spending AED 300 or more can scan receipts for a chance to win AED 1 million or a brand-new Nissan Patrol. Skywards Everyday members enjoy 25% bonus Miles and a chance to win from 1 million Miles on spends of AED 100+.
Supported by Commercial Bank of Dubai and leading partners including Al Futtaim, Emirates, and ENOC, DSS 2025 continues through 10 August citywide.
