Saudi Arabia has officially launched Google Pay through mada, marking a big step in the Kingdom’s Vision 2030 push for digital payments and financial inclusion.
RIYADH: The Saudi Central Bank (SAMA) has officially rolled out Google Pay in Saudi Arabia through the national mada payment network, unlocking new possibilities for contactless payments and accelerating the Kingdom’s shift toward a cashless economy.
Announced during the Money20/20 Middle East Conference at the Riyadh International Convention and Exhibition Centre, the launch supports the Financial Sector Development Program — a key pillar of Vision 2030 aimed at enhancing financial inclusion and digital transformation across the Kingdom.
Through Google Pay, users can now add and manage mada cards and digital credit cards via the Google Wallet app, enabling secure, fast, and convenient payments with their Android devices across a growing network of retailers and service providers.
According to SAMA, the launch is part of a wider strategy to:
- Expand the use of FinTech solutions across smart devices
- Encourage banks and financial institutions to adopt next-gen payment technologies
- Reduce reliance on physical cash and increase access to secure, digital financial services
By integrating Google Pay into Saudi Arabia’s national payments framework, the initiative is expected to boost consumer confidence, streamline transactions, and attract more users into the digital economy.
It also reflects the Kingdom’s ambition to lead in regional FinTech innovation, enhance customer experiences, and reinforce its global position in digital finance. This rollout joins a series of infrastructure developments designed to future-proof Saudi’s payment landscape while keeping pace with international trends.
With Google Pay now active, Saudi Arabia joins other global markets where digital wallets are becoming a daily convenience — and a critical component of modern financial ecosystems.
