Silicon Central launches Mall Walk Club with FITZE app, promoting daily walking, wellness, and rewards in a climate-controlled space.
Dubai: Silicon Central has launched its “Mall Walk Club” initiative to promote healthy lifestyles and community wellbeing throughout August. Running daily from 7:00am to 9:00am until 30th August, the campaign transforms the mall into an indoor walking hub—encouraging residents to stay active during Dubai’s peak summer heat.
In partnership with fitness rewards platform FITZE, the Mall Walk Club offers a welcoming, air-conditioned environment where participants can walk for wellness and earn digital rewards for every step. The initiative aligns with Dubai’s broader goal of becoming one of the world’s most active cities.
Kicking off on August 2nd, the launch event features fitness-focused brand activations, giveaways, and community engagement, adding an exciting layer to the daily routine. The Mall Walk Club is open to everyone, from regular mall-goers to fitness enthusiasts looking for a simple way to move more.
Navaneeth Sudhakaran, General Manager – Dubai & Northern Emirates, Line Investments & Property, said: “The Mall Walk Club is a testament to our commitment to nurturing wellbeing of our communities. This program brings to life our vision of creating spaces that support healthier, more connected lifestyles—even in the peak of summer.”
Shirazul Haq Khan, Mall Manager, Silicon Central, added: “The Mall Walk Club is a collective effort towards making healthy living more accessible to the community. Whether our customers are coming in for groceries or meeting a friend for coffee, walking a few laps before your day begins can be a simple and impactful habit.”
With the Mall Walk Club, Silicon Central invites the community to embrace a healthier lifestyle—making fitness part of everyday life in a cool, comfortable space.
