Snapping has been redefined for brands, by snapping through the chat, camera and creators, brands can foster authentic presence and accelerate ROI
Dubai: This Ramadan, Snapchat is revolutionising brand engagement with Snapchat Ramadan marketing, offering businesses the chance to connect with audiences like never before. The platform’s interactive features—from AR lenses to Creator collaborations—are redefining how brands engage during this festive season.
Snapchat’s role in Ramadan celebrations across the GCC is immense. In Saudi Arabia alone, users open the app over 45 times daily. Shopping becomes a social event, with brands gaining visibility as Snapchatters browse, plan, and connect. During Ramadan, Snapchatters in KSA view over 10 billion stories each day and interact with AR lenses more than 220 million times daily.
Introducing Sponsored Snaps, a new ad format launching first in KSA and the UAE. This feature allows businesses to deliver full-screen vertical video messages directly into Snapchatters’ Chat inboxes. Brands can seamlessly integrate into the Ramadan experience, engaging users authentically and interactively. Sponsored Snaps maintain Snapchat’s user-first design and offer opt-in engagement, ensuring meaningful brand interactions.
Adding to the excitement, Snap AR Ramadan Mall returns, following its success in 2024 with 16 million visitors. This year, it blends tradition with modern retail, reflecting the essence of GCC culture. Snapchat also introduces HAZAR FAZAR, an AR experience featuring culturally rooted stories and branded lenses unlocked by riddles.
Creators play a key role in Snapchat Ramadan marketing, with brands leveraging Snap Stars, Creator Midrolls, and Collab Studio for enhanced reach.
Hala Zgeib, Head of Luxury MENA at Snap Inc., highlights, “Innovation, while staying true to the essence of the platform, has always been at the heart of Snapchat.”
Snapchat’s immersive experiences and Creator-driven content make Ramadan 2025 a landmark moment for brands.
