Dubai celebrates Diwali with the Shop, Scan & Strike Gold campaign, offering shoppers Dhs 100,000 in gold prizes across key malls.
DUBAI: The Festival of Lights shines brighter this year as Dubai launches its Shop, Scan & Strike Gold! campaign, a festive retail initiative that celebrates Diwali with cultural flair and big rewards. Running from 13 to 26 October, the Dubai Diwali gold campaign gives shoppers the chance to win Dhs 100,000 in gold simply by spending Dhs 200 or more at any of the seven participating malls.
Organised by BUZ Management and Marketing LLC, the campaign merges tradition with consumer experience, reinforcing Dubai’s status as a global hub for retail and cultural celebrations. Twenty lucky winners will be selected through a digital raffle draw, each receiving Dhs 5,000 in gold on 27 October.
Participating malls include Al Ghurair Centre, Al Khail Gate Community Centre, Arabian Center, Bay Avenue, Dubai Festival Plaza, Times Square Center, and Silicon Central Mall. All venues will feature Diwali-inspired decorations—ranging from illuminated installations and rangoli competitions to in-mall themed activities—creating an immersive festive shopping experience.
Baiju Kurieash, CEO and Founder of BUZ Management, stated, “The Festival of Lights is one of the most significant events in Dubai’s retail calendar. Through the Dubai Diwali gold campaign, we celebrate unity, generosity, and cultural heritage while rewarding the community with gold—a timeless symbol of prosperity.”
The campaign not only highlights gold’s deep cultural importance during Diwali but also strengthens the connection between commerce and community. By turning routine purchases into opportunities for celebration and reward, Dubai continues to blend culture with commerce in meaningful ways.
This year’s Dubai Diwali gold campaign reflects both the vibrancy of the season and the strength of the emirate’s retail sector. Whether it’s festive fashion, décor, or gifting, shoppers are invited to celebrate with purpose—and the promise of gold.
