Dubai: Mona Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council and President of the Dubai Press Club (DPC), met with Emily Ross, Director of Brand Strategy at X for EMEA, on the sidelines of the 22nd Arab Media Forum, which ended today.
The meeting focused on methods to enhance cooperation between the Dubai Press Club and X, a long-term partner supporting DPC’s initiatives to elevate talent and distinction in the region’s media industry.
Al Marri stated that the Dubai Press Club continues to collaborate with leading global media companies like X to produce a learning platform for media professionals to obtain new skills in the digital age and broaden innovation and creativity amidst the evolving media landscape.
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The partnership between DPC and X has facilitated the development of various unique programs aimed at advancing the development of both aspiring and emerging media professionals in the region.
She said: “We were delighted to have Emily Ross participate in the 22nd Arab Media Forum as a speaker. Her insights and expertise enriched the discussions, offering valuable perspectives on the evolving media landscape. X’s participation underscores the importance of global collaboration in advancing media innovation and empowering professionals across the Arab region.”
Emily Ross commended the dynamic and rapidly evolving media industry in Dubai and the UAE, recognizing its proactive role in advancing the growth of region’s media sector. She praised the Arab Media Forum for its contribution to providing a platform dedicated to dialogue, learning, and collaboration among media professionals and influencers across the region and worldwide.
Ross participated in a session titled “Content & Creativity in an AI-Powered Future” on the second day of the 22nd Arab Media Forum, held on Wednesday, as part of the Arab Media Summit in Dubai. She underlined the significant impact of AI on the future of creativity and content.
Additionally, experts from X conducted a masterclass titled ‘X for Content Creators’ at the Arab Youth Media Forum held on the opening day of the Arab Media Summit.
This year’s Arab Media Forum was hosted under the umbrella of the Arab Media Summit, which also included the Arab Youth Media Forum, the Arab Media Award, and the Arab Social Media Influencers Award.
