DUBAI: If you’ve walked past The Dubai Mall’s iconic Waterfall Fountain lately and thought you saw something super, you’re not imagining it. One of the famous silver divers has had a super-powered makeover — complete with a bright red cape and the unmistakable Superman logo on his chest.
Yes, it’s not a bird, it’s not a plane, it’s a caped Diver — ready to rescue your Instagram feed and celebrate the regional release of DC Studios’ brand-new Superman movie. The transformation is part of a creative promotion by Warner Bros. Pictures to get UAE fans buzzing ahead of the big-screen premiere on July 10.
Located inside the world’s most visited shopping and entertainment destination, the Superman Dubai Mall Diver is already causing a stir. It’s not just a clever twist on the beloved diving installation — it’s also the perfect selfie stop for fans, tourists, and superhero lovers.
And if that’s not enough, the sky’s getting in on the action too. The Burj Khalifa had lit up with a Superman-themed show on July 8 with phones in the air and jaws on the floor.
The heroic Super-Diver will keep his cape on until July 31, giving everyone plenty of time to stop by, snap a photo, and maybe even strike a heroic pose. Superman fans can also catch the movie in Dolby and HDR By Barco formats at Reel Cinemas.
The movie is being distributed by Warner Bros. Pictures and promises to bring the Man of Steel to a whole new generation of fans. So if you’re in Downtown Dubai this weekend, be sure to keep your eyes up — Superman’s watching (and diving).
Meanwhile you can watch the trailer over here.
