The UAE offers a vibrant, secure summer tourism season with record events, family experiences, and smart infrastructure.
ABU DHABI: The United Arab Emirates is experiencing one of its most dynamic UAE summer tourism season to date, marked by a wave of cultural festivals, family-focused events, and heritage celebrations across its seven emirates. With its hallmark stability, safety, and modern infrastructure, the UAE continues to attract global visitors seeking premium travel experiences.
This year, summer in the UAE is anything but quiet. Despite the warm climate, the nation has transformed the season into a thriving tourism window, supported by hotel discounts, immersive indoor entertainment, and large-scale promotional campaigns. Preliminary data shows hotel occupancy rates between 60 and 70 percent in July and early August, reflecting growing demand.
Sheikh Dr. Saeed bin Tahnoon bin Mohammed Al Nahyan praised the current UAE summer tourism season as exceptional, underscoring the country’s reputation as a global destination combining modern comfort, cultural depth, and year-round safety. He credited the leadership of President His Highness Sheikh Mohamed bin Zayed Al Nahyan for steering tourism growth through innovation and a people-centred approach.
Key highlights of the season include Abu Dhabi’s Liwa Dates Festival, which welcomed over 144,000 visitors, and the Historic Dalma Race Festival. The capital also hosted the 6th IMMAF Youth World Championships, drawing over 1,000 athletes from 60 countries. In Dubai, the annual Dubai Summer Surprises continues until 31st August, offering prizes, raffles, and non-stop entertainment. Sharjah’s Summer Promotions are also energising tourism and retail sectors with immersive shopping and cultural offerings.
What sets the UAE summer tourism season apart is the nation’s unparalleled safety. The UAE consistently ranks among the world’s top countries for personal security, public service quality, and family-friendly policies, offering visitors peace of mind at all times.
Sheikh Saeed noted that the UAE’s balanced approach—merging economic progress with smart infrastructure and cultural preservation—makes it the region’s most trusted travel hub. This includes integrated mobility systems, climate-conscious planning, and digital solutions enhancing the visitor journey.
Whether exploring heritage, enjoying luxury shopping, or attending global sporting events, tourists find in the UAE a destination that’s efficient, welcoming, and built for families.
