The 138th China Import and Export Fair has attracted a record 240,000 overseas buyers, with strong growth from emerging markets and major economies.
GUANGZHOU: The China Import and Export Fair, also known as the Canton Fair, has once again made headlines by drawing a record number of international buyers at its 138th session, which opened on October 16 in Guangzhou. The event showcases the resilience of Chinese exports and the rising role of emerging markets in global trade.
More than 240,000 buyers from 218 countries and regions preregistered — a 10 percent increase from the previous edition — highlighting growing global interest in Chinese manufacturing and trade. According to the organisers, there was a marked increase in participation from the European Union, the United States, and countries involved in China’s Belt and Road Initiative.
On opening day alone, over 69,000 overseas buyers were recorded at the fairgrounds, reinforcing its status as a key global trade hub for both sourcing and networking.
The Canton Fair, held biannually, continues to reflect the health of China’s foreign trade. Official customs data show that in the first three quarters of 2025, Chinese exports to ASEAN grew by 14%, to Africa by 27.3%, and to Central Asia by 11.8%. These figures underline the fair’s growing significance in connecting China with fast-growing, opportunity-rich markets.
The Guangzhou-based trade show is a crucial platform for Chinese exporters, especially small and medium-sized enterprises (SMEs), to expand their global footprint and engage directly with overseas clients.
As global supply chains shift and trade partnerships evolve, the fair is expected to serve as a springboard for Chinese businesses to deepen ties with emerging economies while maintaining strong links with developed markets.
