Titan Eye+ partners with GEMS Rewards to offer free eye-screenings to students and faculty across 10 UAE schools, promoting early vision care.
Dubai: Titan Eye+, the eyewear and vision care brand by the Tata Group, has announced the expansion of its collaboration with GEMS Rewards, extending free eye-screening services to students and staff across 10 GEMS Education schools in the UAE.
This expansion builds on the successful pilot phase, which saw Titan Eye+ conduct a week-long screening at two GEMS schools. The results were striking—33 percent of students required vision correction or consultations. Many of these students had no prior indication of vision problems, with several displaying symptoms related to digital eye strain and fatigue.
“Our screenings uncovered a significant need for early vision correction,” said Mr Kuruvilla Markose, CEO of International Business at Titan Company. “By identifying concerns early and offering tailored consultations, we’ve made a real difference. Our collaboration with GEMS is about more than screenings—it’s about creating a lasting culture of preventive eye care in schools.”
The second phase of the initiative includes comprehensive eye-screenings and on-site consultations, tailored for both students and school faculty. To make the process engaging, Titan Eye+ has integrated educational elements into the screenings, using gamified tools and interactive sessions to raise awareness about eye health in an age-appropriate, enjoyable format.
Mr Vinod Murali, Operations Manager – GEMS Rewards, said, “This initiative brings tangible value to our GEMS community. By expanding these screenings, we’re not only addressing immediate health needs but also reinforcing long-term wellness among our students and their families.”
Beyond school walls, Titan Eye+ is offering take-home eye care kits to parents. These include simplified prescriptions, guidance on reducing digital eye strain, and easy-to-follow tips to encourage regular vision checks.
Through this partnership, Titan Eye+ reinforces its commitment to community well-being and accessible eye care. The programme aligns with its broader mission to instil a proactive approach to eye health—supporting academic achievement and long-term quality of life for thousands of students and their families across the UAE.
Titan Eye GEMS partnership sets a benchmark for corporate-school collaborations in holistic health education.
