AX CAPITAL and GFS Developments launch global sales strategy, targeting European, South Asian, and North American investors with smart tools and curated property experiences.
Dubai: AX CAPITAL, one of Dubai’s most dynamic real estate brokerages, has entered a strategic partnership with GFS Developments to spearhead the international sales and marketing of key GFS projects. This alliance will redefine global property distribution by prioritising performance-driven sales, regional investment channels, and a tech-led customer experience.
The collaboration moves away from conventional multi-broker models to create a brand-aligned sales ecosystem, focused on premium developments such as Coventry Gardens and Coventry 66. AX CAPITAL will serve as GFS’s exclusive international sales partner, targeting high-potential markets including Europe, the UK, Canada, the USA, Turkey, and South Asia.
To facilitate outreach, AX CAPITAL will roll out dedicated investment desks in London, Paris, Frankfurt, Mumbai, and Istanbul, while launching multilingual, region-specific onboarding platforms. Enhanced investor tools such as VR walkthroughs, AI-led onboarding, ROI calculators, and digital dashboards will further personalise the buying experience.
“This partnership reflects our shared goal: to deliver real estate that’s globally relevant and locally smart,” said Michael Collings, General Manager of GFS Developments. “Together, we’re building more than sales funnels — we’re creating future-ready property experiences.”
David James Pugh, Head of Exclusive Developments at AX CAPITAL, added, “With this partnership, we’re scaling trust, technology, and service across borders. It’s time to globalise the Dubai property opportunity with clarity, data, and simplicity.”
The partnership was launched in style with actor Nawazuddin Siddiqui attending the event, adding a touch of celebrity to a collaboration aimed at capturing growing international interest in Dubai real estate. In 2024, Dubai recorded AED 400 billion in property transactions, with significant momentum from France, Germany, and the UK.
To tap into this growth, the two firms will commence a global roadshow series starting July 2025 across the UAE, UK, and France. They will also unveil the GFS x AX Investor Lounge in Dubai, offering live project presentations, legal advisory services, and a curated investment environment.
With over 25 years of real estate expertise and innovative digital capabilities, GFS Developments and AX CAPITAL are poised to reshape global access to Dubai’s mid-market luxury property sector.
