Amazon AI chatbot Rufus has been activated for Prime Day
Amazon has officially launched its AI-powered shopping chatbot assistant, named “Rufus,” to all U.S. customers through the Amazon mobile app, the company announced on Friday. Rufus resides at the bottom right of the app’s main navigation bar, offering help with product searches, comparisons, and personalized recommendations. Initially tested in beta with select U.S. customers, Rufus […]
