Selena Gomez and Benny Blanco have emerged as the most beloved celebrity couple in the US, thanks to a new study analysing follower count and online searches.
LOS ANGELES: Selena Gomez and Benny Blanco have officially taken the crown as the most beloved celebrity couple in the United States, according to a new report by women’s fashion brand Kaiia. The couple, who went public with their relationship in 2023, now boasts a staggering combined Instagram following of over 421 million, making them the top-ranking duo in a recent popularity index.
The study measured popularity using two key indicators—combined Instagram follower count and average monthly online search volume. Selena and Benny scored an impressive 98.68 out of 100, topping the chart ahead of other powerhouse couples like Beyoncé and Jay-Z, and Zendaya and Tom Holland. The research revealed that fans search for Selena Gomez and Benny Blanco around 60,500 times per month, further confirming their digital dominance.
Beyond social media numbers, the couple’s appeal lies in their genuine connection and relative privacy. While Selena commands a massive audience of 418 million followers, Benny brings in an additional 3.1 million. Their understated public presence appears to resonate deeply with fans, earning them admiration for balancing fame with authenticity.
Other notable entries in the top 10 include Rihanna and A$AP Rocky, Nick Jonas and Priyanka Chopra, and Ellen DeGeneres and Portia de Rossi. The long-standing love stories of David and Victoria Beckham, as well as Oprah and Stedman Graham, continue to inspire audiences globally.
According to a Kaiia spokesperson, “Celebrity couple popularity isn’t always about being perfect in the public eye. Drama, history, and honesty often attract more attention than the fairytale.”
With over 40 million Americans following celebrity romances across social media, it’s clear that modern audiences are captivated by both the charm and complexity of celebrity relationships. And right now, Selena Gomez and Benny Blanco are leading that love story.
