DUBAI: Brand Dubai, the creative division of the Government of Dubai Media Office, has officially launched the latest season of its much-anticipated #DubaiDestinations summer campaign. Running from 4 July to 31 July, the initiative aims to guide both residents and tourists through Dubai’s vibrant summer offerings and help them make the most of the school holiday season.
The campaign showcases Dubai’s status as an all-season destination, offering a dynamic blend of indoor and outdoor attractions, cultural spots, world-class leisure options, and family-friendly activities. With the summer heat at its peak, the focus is on indoor leisure venues, waterparks, themed resorts, and exclusive poolside escapes set against the city’s iconic skyline.
Shaima Al Suwaidi, Director of Brand Dubai, affirmed that the campaign aligns with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, to reinforce Dubai’s appeal as one of the best cities to live, work, and visit. She also praised the contribution of partners and creators in shaping engaging content to guide families and travellers.
The campaign includes interactive digital guides, spotlighting Dubai’s extensive options for children’s summer camps, sports centres, staycations, and seasonal experiences. These guides are designed for easy navigation and planning, with each location linked on a digital city map.
Sara Merdas, part of the campaign’s organising team, noted that the initiative strengthens Dubai’s position as a preferred year-round destination. She highlighted the use of videos, animations, and influencer content to reach a wider audience through platforms like TikTok and Instagram.
In addition, the campaign features the Proudly from Dubai initiative, promoting homegrown businesses that offer creative, summer-ready products and services. This reinforces Dubai’s entrepreneurial spirit and positions local enterprises on the global stage.
The Dubai Summer Activities Guide is available for download, providing an all-in-one resource for those exploring the city’s diverse attractions in the summer. Download Guide!
